Search engine and Google ranking algorithms are constantly changing. Some factors become more or less important, and some factors are introduced or removed. It’s important to stay up to date on the latest ranking factors and regularly use an SEO audit tool to scan your site to ensure that you’re following the most up-to-date SEO best practices.
- Site Security
- Crawl ability
- Mobile-Friendliness
- Page Load Speed
- User Engagement
- High-Quality Content
- The Right Target Keywords
- Optimized Content
- Structured Data
- Consistent Business Listings
- Back link Profile
- Domain Age
Search engines want to drive users to the most trustworthy sites, and HTTPS encryption shows them that a site is secure. If your website URL begins with HTTP, not HTTPS, your site is not secure, and you should add an SSL certificate.
Search engines want to drive users to the most trustworthy sites, and HTTPS encryption shows them that a site is secure. If your website URL begins with HTTP, not HTTPS, your site is not secure, and you should add an SSL certificate.The PageSpeed Insights Tool didn’t use to be very good in the past. Most of the information there could be found relatively easy elsewhere and it didn’t quite indicate speed itself. However, Google has recently updated the tool and it’s a lot better. Unfortunately, it’s also a lot harder to understand.
What Is Google PageSpeed Insights?
PageSpeed Insights is an online tool provided by Google which is used to identify web performance issues on sites. Although mostly related to technical SEO issues, the tools also analyze the site from a User Experience and accessibility point of view.
You can access PageSpeed Insights by visiting https://developers.google.com/speed/pagespeed/insights/.
Mobile vs. Desktop
When you insert a page to test it, Google will give two scores: one for the mobile version and one for the desktop version.
Initially, the PageSpeed Tool only gave one score, for the Desktop version. But recently, mobile usage has became more and more popular. As of 2018, more than 50% of search engine users search on mobile devices. As Google moved to a mobile first index, it also made sense for them to test mobile versions for speed first.
To understand what marketers mean by SEO content, it’s helpful to break down the phrase into its component parts:
“SEO” refers to search engine optimization, or the process of optimizing a website so that people can easily find it via search engines like Google.
By “content,” we mean any information that lives on the web and can be consumed on the web (more on the various types of content below).
So, putting these two concepts together: SEO content is any content created with the goal of attracting search engine traffic.
I’m not going to tell you everything you need to know about optimizing your content for search engines here; that’s a whole ‘nother guide. But here’s a super-quick refresher on what you’ll need to do in order to SEO your web content:
Keyword Research:
If you want to generate traffic through search, it’s best to do keyword research before you start writing. This way, you can focus on keywords for which a certain amount of search volume already exists – in other words, write toward topics (or find keyword niches!) that people are already searching for information about.
Keyword Optimization: Know where and how to use keywords in your content for maximum searchability. (SEOMoz offers a great guide to on-page optimization.)
Content Organization: The content on your site should be organized in a logical way. This is not only good for SEO, it also helps visitors on your site find other related content easily. (The longer they stay on your site, the better.)
Content Promotion: Increase visibility to new content you create by sharing it on social networks and building links to your content (both internally and from external sites).
how structured data work?
Google Search works hard to understand the content of a page. You can help us by providing explicit clues about the meaning of a page to Google by including structured data on the page. Structured data is a standardized format for providing information about a page and classifying the page content; for example, on a recipe page, what are the ingredients, the cooking time and temperature, the calories, and so on.
Google uses structured data that it finds on the web to understand the content of the page, as well as to gather information about the web and the world in general. For example, here is a JSON-LD structured data snippet that might appear on a recipe page, describing the title of the recipe, the author of the recipe, and other details:
<html>
<head>
<title>Party Coffee Cake</title>
<script type="application/ld+json">
{
"@context": "https://schema.org/",
"@type": "Recipe",
"name": "Party Coffee Cake",
"author": {
"@type": "Person",
"name": "Mary Stone"
},
"datePublished": "2018-03-10",
"description": "This coffee cake is awesome and perfect for parties.",
"prepTime": "PT20M"
}
</script>
</head>
<body>
<h2>Party coffee cake recipe</h2>
<p>
This coffee cake is awesome and perfect for parties.
</p>
</body>
</html>
Because the structured data labels each individual element of the recipe, users can search for your recipe by ingredient, calorie count, cook time, and so on.
Structured data is coded using in-page markup on the page that the information applies to. The structured data on the page should describe the content of that page.
You should not create blank or empty pages just to hold structured data; nor should you add structured data about information that is not visible to the user, even if the information is accurate. For more technical and quality guidelines, see the Structured data general guidelines.
Some Other Important Links to show you visibility of structure links:--
